© RED Interactive LTD – 2020
THE STORY OF THE PRODUCT
A 3-Part workshop to find your product's story
and find out my product's story
Why should I write the product's story?
The benefits of having a products story are:
1) It helps our teams to be aligned on where we want to be
2) It helps us prioritise features and user flows
3) It gives us a spiritual anchor through the dev process giving our product a personality
What will I Learn?
The purpose of this workshop is to find your product’s story. The story will include:
The brand properties
A list of 5-6 words that represents you product/company
A differentiation statement
A sentence, composed out of the brand properties, that will tell the product’s story and help you communicate it with clarity
- The brand building blocks: Mission, Positioning and Vision
WHAT YOU’LL GET
Step By Step Walkthrough
A video guide showing you how to run the workshop step by step
Checklist
A checklist of what steps, times and other elements you’ll need to run the workshop.
Templates
You’ll get the exact templates that we use in MIRO , but as a bonus, we’ve created templates in Powerpoint so that everyone will be able to run this workshop!
© RED Interactive LTD – 2020
